When we think about Digital Transformation, we think of a process of change – but this is inaccurate and leads to the process of transformation being completely missed and misunderstood.

Digital transformation is in the nature of change the way a tree, plant, or flower grows. It’s also in the patterns found in crystal structures from snow to the building blocks of matter.

Transformation is an inward to outward revelation, emergence, or unfolding from within that both expands and deepens the qualitative aspect of a business and the lives involved with the maintenance of the business.

Business is a machine like construct – an assembly of individual people combined with systems and processes that produce a result for the customers, the owners of the business, and the people who work in the assembly to achieve its intended ends.

The problem of thinking about transformation as change is that change implies a process of rigid linear phases or states. Change can mean replacement, abandonment, neglect, loss, gain, acquisition, and a slew of other terms related to change.

In effect, transformation is a type of change but more specifically in the aspect that the ‘change’ itself is ‘made up’ of the very things it was made up of before, but with a differnce, an alignment.

Transformation further implies the possibly of new things added that no other has, and also with the detachment of many things previously though relevant and important.

The tree grows upward and meets the obstacles of rain, heat, cold, and drought the same as any other organism from people to companies, we encounter our obstacles in the moment.

True transformation is our ability to encounter the opportunities and their challenges in the moment and adding to our knowledge and skills the subtleties learned that those who never tried couldn’t recognize.

Digital Transformation about doing things at core level within the organization no matter how large or small. Core alignment with value and simplicity lies at the heart of a digitally transformed business.

What does ‘digitally transformed’ look like in your business?