Communication research is a small but intriguing field in the social sciences. This relatively new specialty crystallized into a distinct discipline within sociology complete with colleges, curricula, the authority to grant doctorates, and so forth—between about 1950 and 1955. Today it underlies most college- and graduate-level training for print and broadcast journalists, public relations and advertising personnel, and the related craftspeople who might be called the “ideological workers” of contemporary U.S. society.1

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